Refocus manifesto on domain experts and organizations

Shift from developer-centric personas (solo dev, small team) to the actual
mission: empowering domain experts to create software without coding.

- Who We Serve: Domain experts, Agencies, Organizations (small → enterprise)
- Added "Empowering Domain Experts" beliefs section
- Integrated "build in public" into Who We Are
- Updated non-goals to align with new focus

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

manifesto.md

@@ -2,32 +2,41 @@
 
 ## Who We Are
 
-We are a small, focused team of AI-native builders. We believe the future of software development is human-AI collaboration, and we're building the tools and practices to make that real.
+We are a small, focused team building tools that make work easier. We believe software should support business processes without requiring everyone to become a developer. We build in public - sharing our AI-augmented development practices, tools, and learnings with the developer community.
-
-We move fast with intention. We value quality over quantity. We encode our knowledge into systems that amplify what we can accomplish.
 
 ## Who We Serve
 
-### Solo Developer
+### Domain Experts
-The individual shipping side projects, MVPs, or freelance work. Time is their scarcest resource. They context-switch between coding, design, ops, and everything else. They need to move fast without sacrificing quality, and they can't afford to remember every command or best practice.
+Business analysts, operations managers, process owners - people who understand their domain deeply but shouldn't need to code. They want to create and evolve software solutions that support their processes directly, without waiting for IT or hiring developers.
 
-### Small Team (2-5 people)
+### Agencies & Consultancies
-The startup or small product team that needs to punch above their weight. They don't have dedicated specialists for every function. They need consistency across contributors and visibility into what's happening without heavyweight process.
+Teams building solutions for clients using our platform. They need speed, consistency, and the ability to deliver maintainable solutions across engagements. Every efficiency gain multiplies across projects.
 
-### Agency / Consultancy
+### Organizations
-Building for clients under deadlines. They need speed, consistency, and the ability to apply learnings across projects. Every efficiency gain multiplies across engagements.
+From small businesses to enterprises - any organization that needs maintainable software to support their business processes. They benefit from solutions built on our platform, whether created by their own domain experts or by agencies on their behalf.
 
 ## What They're Trying to Achieve
 
-- "Help me ship without getting bogged down in repetitive tasks"
+- "Help me create software that supports my business process without learning to code"
-- "Help me maintain quality without slowing down"
+- "Help me evolve my solutions as my business changes"
-- "Help me know what to work on next without checking multiple tools"
+- "Help me deliver maintainable solutions to clients faster"
-- "Help me apply best practices without memorizing them"
+- "Help me get software that actually fits how we work"
-- "Help me onboard to codebases faster"
+- "Help me reduce dependency on developers for business process changes"
-- "Help me stay in flow instead of context-switching"
 
 ## What We Believe
 
+### Empowering Domain Experts
+
+We believe the people closest to business problems should be able to solve them:
+
+- **Domain expertise matters most.** The person who understands the process deeply is better positioned to design the solution than a developer translating requirements.
+
+- **Low-code removes barriers.** When domain experts can create and evolve solutions directly, organizations move faster and get better-fitting software.
+
+- **Maintainability enables evolution.** Business processes change. Software that supports them must be easy to adapt without starting over.
+
+- **Technology should disappear.** The best tools get out of the way. Domain experts should think about their processes, not about technology.
+
 ### AI-Augmented Development
 
 We believe AI fundamentally changes how software is built:
@@ -69,10 +78,10 @@ We believe AI fundamentally changes how software is built:
 
 ## Non-Goals
 
-- **Building for enterprises with complex compliance needs.** We optimize for speed and small teams, not audit trails and approval workflows.
+- **Replacing human judgment.** AI and low-code tools augment human decision-making; they don't replace it. Domain expertise, critical thinking, and understanding of business context remain human responsibilities.
 
 - **Supporting every tool and platform.** We go deep on our chosen stack rather than shallow on everything.
 
-- **Replacing developer judgment.** AI augments human decision-making; it doesn't replace it. Critical thinking, architecture decisions, and user empathy remain human responsibilities.
+- **Building generic software.** We focus on maintainable solutions for business processes, not general-purpose applications.
 
 - **Comprehensive documentation for its own sake.** We encode knowledge into actionable systems. Docs exist to explain the "why," not to duplicate what the system already does.